We at The Icelandic Magic Company are passionate about bringing stranger sides of Icelandic literature, subcultures and heritage into the global limelight. Our online store offers our books, and there are more to come, along with selected merchandise associated with our publication. We also aim to provide our visitors with a broader glance into our world with articles on whatever comes to the mind of a person from Reykjavik. 

Currently we're re-designing our t-shirts and creating new ones. They'll be back very soon!