We at The Icelandic Magic Company are passionate about bringing stranger sides of Icelandic literature, subcultures and heritage into the global limelight. Our online store offers our books, and there are more to come, along with selected merchandise associated with our publication. We also aim to provide our visitors with a broader glance into our world with articles on whatever comes to the mind of a person from Reykjavik.
The concept of "witch-hunting" is well known. During a 300 year period, 15th-18th century, about 40-60 thousand people were executed in Europe for some sort of sorcery or witchcraft. During these times the fear for magic was great in the whole continent and Iceland was no exception.
By Stephanie Lee
We all know what a witch looks like. Hat, cat, broom, maybe a few warts, a predilection for black clothes and a habit of cackling: the witch is iconic and instantly recognisable. The most recognisable thing, however, is something so deeply ingrained in our pop culture imagery that most of us never give it a second thought. The witch you’re picturing in the above sentence is almost certainly a woman.