We at The Icelandic Magic Company are passionate about bringing stranger sides of Icelandic literature, subcultures and heritage into the global limelight. Our online store offers our books, and there are more to come, along with selected merchandise associated with our publication. We also aim to provide our visitors with a broader glance into our world with articles on whatever comes to the mind of a person from Reykjavik.
Currently we're re-designing our t-shirts and creating new ones. They'll be back very soon!
We celebrated the publication of Runes: The Icelandic Book of Fuþark with an exhibition of the artwork from the book in the Culture House, Reykjavík.
Sigurður Oddsson the graphic designer who created Runes' timeless and tasteful look, also designed posters, cards and an example of how Icelandic street signs could look when using runes.
The concept of "witch-hunting" is well known. During a 300 year period, 15th-18th century, about 40-60 thousand people were executed in Europe for some sort of sorcery or witchcraft. During these times the fear for magic was great in the whole continent and Iceland was no exception.
